Neka Art Studio (est. 2006), We are the Brand Identity and Strategic Brand side of the company that focus on for-profit companies, emerging entrepreneurs, cultural initiators, cultural producers and influencers.
I AM The Creative Director
I AM…something like a hybrid chic.
Cultural initiator, cultural producer and emerging influencer who views the world as a continuum; so I seamlessly combine past, present and future “imagined” ideas when analyzing cultural production. Experienced in both--the supply side and demand side--of cultural arts production and cultural arts management my pluralistic perspective leaves little room for bias.
Simply put: I analyze contemporary cultural trends and anticipate future cultural trends—unbiased.
Were you ever told a story and wondered about the other person’s side of the story? Well, I seek out the other side and uproot the whole story. Before I uproot your amazing story and build a brand or project around it here’s one of mine:
My kindergarten teacher pinned a note to my back, right before my mother walked into the classroom to pick me up. At t-1 second, my best friend had little time to unpin me so we could decipher what was sure to look like a foreign language—cursive handwriting—this was before Google translate. So, I stood puppied eyed, waiting for my mom to read the letter aloud: she had an affinity for reading pinned notes aloud; so, I could tell by her tone if I was going home to ice cream or a lecture and early bedtime. It read: “Tanekeya is an inquisitive girl who has a love for talking—maybe she will teach.” I did not get the ice cream nor did I become a teacher. Instead, I combined my love for communicating with a talent for writing and research with innate creativity and experienced management. My ‘love for talking’ has matured into a love for cultivating relationships, listening to the needs of others and producing solutions. Unlike my amazing kindergarten teacher I will not pin labels on you. I will look at your personality, your project or your company and strategically produce a brand or creative concept around your vision and talents.
Will I talk; yes, some things don’t change and talking has now become a commodity—most people text or e-mail and I believe in special treatment!
B.A. English + Afro American Studies minor, Howard University 2006
M.A. Arts Management, American University 2011
28 years of creativity + 10 years in sales and marketing
6 years of brand management + 5 years of arts management (for-profit + not-for-profit sectors)
2 years of specialized merchandise brand management for Fortune 500 companies, museums, aquariums, zoos and entertainment parks for their shops.
Rebrand of Neka Art Studio from a contemporary Pop visual art focused studio to a contemporary Afrofuturistic studio that mixes past, present and future “imagined” concepts that is applied to the analysis of cultural production.
Several individuals[1] have increased their marketing potential with the brand services and personal consultations[2] that I have scheduled with them.
Sole Creative Director of an onset photographic studio project (private client) that included working side by side with celebrity photographer Derek Blanks (notable for Alter Ego images, "America's Next Top Model" and “Real Housewives of Atlanta” cameo appearances)
Company: The creation of a Mission statement, vision statement and brand philosophy.
Individual: The creation of a personal story + bio + brand philosophy
Project: The creation of a project vision + construction of project concept
Company: An internal assessment of your company + advice on brand strategy
Individual: Uprooting the niche + advice on developing a brand strategy for crossover appeal
Project: Sourcing the supply side of the project with advice on brand collaboration
Company: Approaching a specialized graphic design concept
Individual: Approaching a personified graphic design concept
Project: Approaching a creative mood or storyboard design
Company: manage (creative directing + proof designs + serve as a liaison between designer and company) graphic designer on identity package
Individual: manage (creative directing + proof designs + serve as a liaison between designer and client) graphic designer on identity package
Project: manage (on site creative directing + proof media + serve as a liaison between project coordinator and supply entities) project brand
Company: manage (locating printer, edit proofs/samples) design for printing
Individual: manage (locating printer, edit proofs/samples) design for printing
Project: For projects that require a media component such as magazine spreads:
manage (edit proofs/samples) before media content goes to print or production
Company: manage (creative directing + proof designs + serve as a liaison between designer and company) web designer
Individual: manage (creative directing + proof designs + serve as a liaison between designer and company) web designer
Project: manage (creative directing + proof designs + serve as a liaison between designer and company) web designer *if it is a project page versus a project site pricing is reduced by 75%
E-mail: iam@tanekeyaword.com
Call: 202- 670-9673
Visit: www.tanekeyaword.com
Have a Gorgeous Day!
[1] Individual names are undisclosed unless given permission to release product images as they are a private entity.
[2] Personal consultations can be added as many times as the client needs through their brand identity process for an extra session fee of $50 per media (Skype, phone call, g-chat) 30 minute session and $150 for an hour in-person meeting which includes snack/lunch/dinner depending on appointment time.
D Notice there is no marketing involved in with the creative direction of constructing your company or personal brand identity. The web design, graphic design and printing services are not included in the package. However, I can assist in managing the process of each entity with the designers and printing services of your choice or I can have the work designed by my independent contracts with designers and a printing company specific to your branding needs.
