Neka Art Studio (est. 2006), We are the Independent Arts Management Consultation agency side of the company that serves cultural arts collectives, organizations and institutions.
I AM...The Independent Arts Management Consultant
I AM…something like a hybrid chic.
Cultural initiator, cultural producer and emerging influencer who views the world as a continuum; so I seamlessly combine past, present and future “imagined” ideas when analyzing cultural production and managing cultural entities.
Experienced in both the—supply side and demand side—of cultural arts production and cultural arts management my pluralistic perspective leaves little room for bias.
Simply put: I am a cultural entity’s best-kept secret—organizational management and brand management all in one.
My viewpoints on cultural entities are:
Strength: It is my belief that cultural arts entities have the unique opportunity to reach any individual or group of people—through the language of creativity.
Weakness: We all know that language can have barriers: language can be foreign.
Opportunity: Yes, the knowledge of language is innate; yet, language has to be learned. The key is relevancy! Language has to be taught, learned, practiced and spread.
Threat: If a language is not nurtured, explored and spread the language risks becoming extinct.
How can I help you?
I strategically and creatively manage the brand identity and build relevant organizational models for cultural arts entities; so everyone is speaking the same language.
B.A. English + Afro American Studies minor, Howard University 2006
M.A. Arts Management, American University 2011
Created and implemented a membership model that included: membership programming, special events and a reciprocal membership benefit program for American University Museum at the Katzen Arts Center—a contemporary visual art museum located in Washington, DC.
Rebrand of Neka Art Studio from a contemporary Pop visual art focused studio to a contemporary Afrofuturistic studio that mixes past, present and future “imagined” concepts that is applied to the analysis of cultural production. www.tanekeyaword.com
Several individuals[1] have increased their marketing potential with the brand services and personal consultations[2] that I have scheduled with them.
Sole Creative Director of an onset photographic studio project (private client) that included working side by side with celebrity photographer Derek Blanks (notable for Alter Ego images and “Real Housewives of Atlanta” cameo appearances)
28 years of creativity + 10 years in sales and marketing + 6 years of brand management
5 years of arts management (for-profit + not-for-profit sectors)
2.5 years of building organizational models
2 years of specialized management for Fortune 500 companies, museums, aquariums, zoos and entertainment parks brand merchandise for their shops
An internal assessment of your cultural entity + report
The creation of a Mission statement + Vision statement (start-up)
The revision of a Mission statement + Vision statement (mature+)
Mapping out a Short Term + Long Term Strategic Plan
Approaching a specialized graphic design concept
Manage (creative directing + proof designs + serve as a liaison between designer and cultural art entity) graphic designer on identity package
Manage (locating printer, edit proofs/samples) design for printing
Manage (creative directing + proof designs + serve as a liaison between designer and company) web designer
Programming Case Statements Building a Fundraising Template
Creating a Membership Model Grant Writing Membership Programming
Building Organizational Models Special Events Programming Brand Collaborations
Annual Appeals LOI’s New Media “Social Media” Management
fin.D
E-mail: iam@tanekeyaword.com
Call: 202- 670-9673
Visit: www.tanekeyaword.com
Have a Gorgeous Day!
[1] Individual names are undisclosed unless given permission to release product images as they are a private entity.
[2] Personal consultations can be added as many times as the client needs through their brand identity process for an extra session fee of $50 per media (Skype, phone call, g-chat) 30 minute session and $150 for an hour in-person meeting which includes snack/lunch/dinner depending on appointment time.
[3] Supplemental phases may be added to you package for an additional fee based on the project.
D Notice there is no marketing involved in with the creative direction of constructing your company or personal brand identity. The web design, graphic design and printing services are not included in the package. However, I can assist in managing the process of each entity with the designers and printing services of your choice or I can have the work designed by my independent contracts with designers and a printing company specific to your branding needs.
